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Market research is for discovering what people want, need, or believe.
Basically, Market research represents the voice of the consumer in a company.
To put it in a different perspective, Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. In short, the purpose of market research is to help companies make better business decisions about the development and marketing of new products.
It can also involve discovering how they act. Once that research is complete it can be used to determine how to market your specific product. Whenever possible, try to reduce risks at the earliest possible stage. For example you could carry out market research early on and not wait until you are almost ready to enter the market. If early market research reveals that your business idea has real potential, you can use this information in planning the build-up of your business
Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine which portion of the population will purchase the product/service, based on variables like age, gender, location and income level. It can be found out what market characteristics your target market has. With market research, companies can learn more about current and potential customers.
Today, things change so very fast that it becomes very difficult to predict anything. Markets are also part of this rapid change where it becomes very difficult to predict movements. However, for succeeding in the business world, it is very important to have full information about the various moves of the market. A solution for all these problems exists in the form of market research, which provides a great opportunity to know easily about the various trends in the market. By getting the help of market research, it is possible to succeed in the business world.
Market research is the foundation of all good marketing. However, many internet marketers, in their rush to make money, skip this important step. Think about your top 5 competitors. Write down their strengths and weaknesses. Ask yourself if there is anything you can do better than them. The areas where you’re better than your competitors are where you stand to profit.
So prior to starting up a business, it is essential that a market research be done, as eeffective marketing often starts with innovative market research. If you can’t do it, get the assistance from a professional such as Synovate.
Synovate is one of the world's leading market research organizations, with operations in 118 cities across 52 countries and employs over 5,700 staff. They offer expertise to corporate customers in a number of industries, including automotive, financial services, healthcare, and retail.
In January 2003, the market research companies belonging to global communications specialist Aegis Group plc., one of the world's top global market research firms, came together to form the newest and most exciting global research company, Synovate.
The organizations that joined forces to form Synovate included some of the most dynamic and well-established research agencies in the world. Today Synovate is rapidly expanding, both in services and geographically. As well as growing organically, they are acquiring outstanding market research industry operators and is continuously stretching the definitions of conventional market research.
In short, their job is to learn what people like, and why they like the things they like. That knowledge helps product designers and manufacturers give people what they want. They are developing powerful new services and systems by sharing and comparing methodologies that have proven successful in different regions and industry areas. You simply won't find the Synovate drive, enthusiasm and expertise in any other major research firm.
Just check them out for yourself...
Market research is for discovering what people want, need, or believe.
Basically, Market research represents the voice of the consumer in a company.
To put it in a different perspective, Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. In short, the purpose of market research is to help companies make better business decisions about the development and marketing of new products.
It can also involve discovering how they act. Once that research is complete it can be used to determine how to market your specific product. Whenever possible, try to reduce risks at the earliest possible stage. For example you could carry out market research early on and not wait until you are almost ready to enter the market. If early market research reveals that your business idea has real potential, you can use this information in planning the build-up of your business
Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine which portion of the population will purchase the product/service, based on variables like age, gender, location and income level. It can be found out what market characteristics your target market has. With market research, companies can learn more about current and potential customers.
Today, things change so very fast that it becomes very difficult to predict anything. Markets are also part of this rapid change where it becomes very difficult to predict movements. However, for succeeding in the business world, it is very important to have full information about the various moves of the market. A solution for all these problems exists in the form of market research, which provides a great opportunity to know easily about the various trends in the market. By getting the help of market research, it is possible to succeed in the business world.
Market research is the foundation of all good marketing. However, many internet marketers, in their rush to make money, skip this important step. Think about your top 5 competitors. Write down their strengths and weaknesses. Ask yourself if there is anything you can do better than them. The areas where you’re better than your competitors are where you stand to profit.
So prior to starting up a business, it is essential that a market research be done, as eeffective marketing often starts with innovative market research. If you can’t do it, get the assistance from a professional such as Synovate.
Synovate is one of the world's leading market research organizations, with operations in 118 cities across 52 countries and employs over 5,700 staff. They offer expertise to corporate customers in a number of industries, including automotive, financial services, healthcare, and retail.
In January 2003, the market research companies belonging to global communications specialist Aegis Group plc., one of the world's top global market research firms, came together to form the newest and most exciting global research company, Synovate.
The organizations that joined forces to form Synovate included some of the most dynamic and well-established research agencies in the world. Today Synovate is rapidly expanding, both in services and geographically. As well as growing organically, they are acquiring outstanding market research industry operators and is continuously stretching the definitions of conventional market research.
In short, their job is to learn what people like, and why they like the things they like. That knowledge helps product designers and manufacturers give people what they want. They are developing powerful new services and systems by sharing and comparing methodologies that have proven successful in different regions and industry areas. You simply won't find the Synovate drive, enthusiasm and expertise in any other major research firm.
Just check them out for yourself...
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