Among the prominent new Indian words finding place in the dictionary are 'bindaas' (carefree), lehnga (an ankle-length skirt) and 'masala' (a varied mixture of elements) and ofcourse, the good ole curry...
Then, there are the 'bindaas babes' of Bollywood who dare to bare without a care. We shall keep that for a rainy day.....
Although the bindaas for a female sounds uhhhh... [pun intended], how would it sound when half of them wear a half lehnga....
'Bindaas' is also the trademark Mumbai street lingo...
Another good aspect of "Bindaas" is outlined below....
In India, when a man buys a condom across the counter, the retailer or the chemist whom he is buying it from, generally perceives.. that "This dude is gonna get laid.... Now what is wrong with that...
But the additional or added perception that follows is that the guy does not have a good character and that he could disrupt the chemist business as the other customers present could put off by the fact that a chemist is selling the big C
Geez.....
And to make it worse... post-purchase, 3 out of every 10 people present there assumes that he is gonna visit a "you-know-who" or to put it mildly [a sex worker.... actually like that term... but then again, this is Indiya... where else can you get work at sex [pun intended]
Anyway, if you think that was bad , visit here for some great translations...
But, this 'perception' was even worse earlier.... apparently market figures quote that in 2004... 46 per cent of onlookers would have thought likewise according to the three-year "Condom Bindaas Bol" Campaign, a joint effort between health tracker PSP-One, USAID, ICICI Bank and the Ministry of Health and Family Welfare. The campaign has just concluded, and the baseline (early 2004) and end line (early 2007) results were shared exclusively with HT.
The result... the 'consistent use of condoms among married men has increased by 12 percentage points, ie., to say from 32 per cent to 44 per cent, usage among men who have non-regular partners has gone up from 75 per cent to 80 per cent... [ooooh!...]
Bottom line... when the 'Bindaas' tag was displayed prominently as banners, several women were spotted buying condoms......Now this is real meaning "bindaas" dude.... forget the san-napkin [pun intended] and go for the condom....
Hats off to the team !!!
It would be interesting, if super markets also started selling, better still manufacturing them... Consider "Safeway Condoms" with lightening the load would be an interesting proposition.... please note that this is only a proposal.....
So how would one classify a female who is bindaas...
Apart from the physical expression these picture perfect models should have...
Sparkling Eyes.. from HONESTY
They should be....
Veggie, Vegan or Fruitarian...
Compassionate & Considerate. Does not use plastic, or something similar...
Have some amount of Grey Cells....that most of them lack and get away with being classified as Bindaas
Been to a lot of places and done a lot of things...
Husband and Kids - Obviously NOT a priority here...
Open to Alternative trends…
Has some form of a PERSONAL Definition... [askin for too much... but !!]
Now as an after-thought....
Edward de Bono hit the nail on the head when he wrote the book, 'I am Right, You are Wrong'.... what more better definition to a 'Bindaas Solution'....
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